Our Work — TikTok Shop Case Studies | MomentIQ

Nature's Sunshine

Spark Ads and shop optimization

Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.

Monthly sales

$1M/month — 8 months

Smackin' Sunflower Seeds

Creator LIVE and affiliate management

Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.

Organic LIVE impressions

958 Million — Year 1

RAW

Creator content, LIVE and commerce

RAW reached $1.4M+ GMV in six months through always-on affiliates, recurring brand LIVE and marketplace optimization.

Shop GMV

$1.4M+ — January–June 2026

Orders

49.2K — January–June 2026

Levels

Education-led LIVE commerce

Predictable daily sessions and the “Nothing Fake Protein – LIVE!” format turned protein education into a repeatable TikTok Shop sales channel.

Brand LIVE GMV

$245K+ — January–July 21, 2026 · July partial

Best GMV per hour

$547 — Reported campaign peak

Highest LIVE click-through rate

10.99% — Reported campaign peak

BUM Energy

Sampling and affiliate community

BUM Energy went from $0 GMV to a $153K monthly run rate in 90 days through scaled sampling and a data-led affiliate community.

Cumulative Shop GMV

$348K — First 90 days

Monthly Shop GMV run rate

$153K — Reached in the first 90 days

Samples approved

1,687 — First 90 days

Creator videos published

3,319 — First 90 days

Hair Care Brand (Brand Name Redacted)

Affiliate scale and LIVE

Creator-led growth and Brand LIVE took this haircare shop from $204 to $3.09M monthly GMV in 12 months, with a Top 5 category position.

Monthly Shop GMV

$3.09M — August 2026 · from $204 in September 2025

Haircare seller on TikTok Shop

Top 5 — Reported case-study ranking

Attributed LIVE GMV

$140.5K+ — January–July 14, 2026

K Beauty Brand (Brand Name Redacted)

Paid commerce and GMV Max

High-quality affiliate content supplied winning signals for GMV Max, generating $9.9M+ gross revenue while campaign restructuring improved July ROI.

Gross revenue

$9.9M+ — January 1–July 31, 2026

GMV Max spend managed

$5.5M+ — January 1–July 31, 2026

SKU orders

184K+ — January 1–July 31, 2026

MakeUp Eraser

Virtual bundles and LIVE selling

LIVE-exclusive bundles and consistent seasonal drops made LIVE the brand’s leading TikTok Shop revenue channel, including $27K+ from the Seashells 7-Day Set.

Cumulative LIVE GMV

$125.7K — November 2025–July 2026

Peak monthly GMV from LIVE

68% — Peak month within the reported period

Seashells 7-Day Set sales

$27K+ — Stream-exclusive bundle · reported campaign

Beauty Brand (Brand Name Redacted)

Brand LIVE and organic discovery

Affiliate recruitment, hero skincare products and recurring Brand LIVE built a diversified shop at $327K monthly GMV, while Shop & Search share doubled.

Monthly Shop GMV

$327K — June 2026

Monthly Brand LIVE GMV

$27.2K — June 2026

Average GMV per stream

$1,088 — June 2026

Coop

Brand LIVE selling

Daily Brand LIVE, flash sales and giveaways combined with a $130/day advertising budget to build a $100K+ monthly LIVE sales channel in 90 days.

Monthly LIVE GMV

$100K+ — Reached within 90 days

Reported LIVE ad ROAS

38×+ — Reported campaign result

Advertising budget

$130/day — Reported campaign budget

Project Superhuman

The LIVE-only cold start

A LIVE-only cold start: a new MomentIQ-owned supplement brand launched with nothing but LIVE and hit TikTok's daily new-shop sales limit in three days.

To hit TikTok's daily new-shop sales limit

3 days — Launch

Run rate by month three, before selling out

$100K/mo — Month 3

Zen Nutrients

Shop operations and compliance

A supplement-shop programme brought product listings, compliance, fulfillment and customer service into one operating approach.

Higround

Creator LIVE on CarterPCS

Three CarterPCS mega-showcase LIVEs on Higround keyboards drove over $477K in GMV — including the highest-grossing tech LIVE on TikTok.

GMV across three CarterPCS LIVEs

$477K+ — Three showcases

Single LIVE — the highest-grossing tech LIVE on TikTok

$252K — LIVE #2

Global LIVE impressions

132M+ — Across the showcases